Buckingham Bingo Didsbury Sport everywhere ,all about sports,football <meta content='tennis, us open, australian open, wimbledon, wimbeldon, roland garros, rolan garos, roland garos ,Caroloine Wozniacki , tennis 2099, tennis tours, tennis tournments, a tennis, about tennis, andrea agassi,agassi, all tennis, and tennis, andre agassi, andy roddick, atp tennis , atp tour, australian open, australian open tennis, best tennis, best tennis player, champions , davis cup, de tennis , defeated tennis player, doubles, download tennis, download tennis 2008, download tennis 2009, dream tennis dubai tennisو championshipsegyptو tennisespn و tennisfantasyو tennisfedererو finals for tennisو trophy و french openو frensh open, tennis generation , tennis grand slam , grand slam tennis , grand slam tenni game , head tennishewitthot tennisin tennisindian wells tennislatest tennisle tennislearn tennis maria sharapova, masters, tennis match,australia, tennis history matches, mens tennis, mini tennis, cricket, of tennis, on tennis, open tennis, open tennis, open tennis 2009, open tennis 2010, pete sampras, power tennis, prince tennis, qatar tennis, racket, racquet,rafael nadal, tennis, real tennis, roddick, roger federer, roland garros, rolan garros,rolan garos, tennis russian, tennis sega, superstars, tennis serena williams, serve sharapova, singles, sony ericsson tour, tennis sports, tennis star, tennis street, tennis super star, tennis super, tennis super stars, tennis tenni,tenis, tennis .pdf, tennis 09, tennis 1, tennis 2, download tennis, tennis 2002, tennis 2003, tennis 2005, tennis 2006, tennis 2007, tennis 2008, tennis 2009, tennis 2010 torrent, tennis 3 tennis atp, tennis australian, open tennis, ball tennis champion,schumacher michael,michael schumacher, tennis championsm, tennis champions, tennis championshipstennis, championships 2009 tennis , channel tennis court, tennis equipment, tennis flash, tennis forum, tennis forums, tennis froum, tennis full, tennis girl, tennis grip, tennis ground, tennis history, tennis in egypt, tennis jar, tennis lessons, tennis live, tennis magazine, tennis mania, tennis match, tennis matches, tennis men, tennis new, tennis news, tennis online, tennis photo, tennis news,tennis2011, tennis photos, tennis pictures, tennis player, tennis players, tennis racquets, tennis ranking, tennis rankings, tennis results, tennis schedule, tennis serve, tennis shoes, tennis stadium, tennis torrent, tennis tournament, tennis tournaments tennis training, tennis training video, tennis tv, tennis vedio, tennis videos, tennis wallpapaers, tennis wallpaper, tennis website, the tennis, tournaments, us open , virtue tennis, vitrua tennis, vitrua tennis3, vitrual tennis, vitural tennis, watch live tennis, watch tennis, what wimbledon tennis , champ was nicknamed, super brat, wilson, wilson tennis, wimbeldon, wimbledon, wimbledon tennis, winner,winners world tennis, world tennis championship, wta tennis, wta touryoutube tennis لعيهvirtua tennis, لعبةvirtua tennis 3, maria sharapova,del potro, venus williams, ckijsters, caroline, andy murray, jaun martin del potro, henin, justin henin ,caroline, elena , jelena dementieva, finals, winners, who win wimbledon, rankings, women rankings, men rankings.' name='keywords'/> Sport everywhere: Football : Hicks bullish about Reds' finances

Tuesday, September 15, 2009

Football : Hicks bullish about Reds' finances

Liverpool's American millionaire co-owner Tom Hicks has dismissed concerns about the club's financial health and poor start to the season, saying the Reds have never been stronger on or off the pitch.
Hicks has promised to reduce the English Premier League team's debts and significantly strengthen the squad after revealing an estimated $43 million sponsorship income from British bank Standard Chartered and Danish beer Carlsberg next season.
Hicks also maintains that Liverpool operates as a "smart club'' unlike Manchester City, whose business plan he branded unsustainable after an offseason of heavy spending.
Cash flow
"You have to look cash flow rather than accounting and we intend to operate Liverpool where it has a very strong positive cash flow so we have the resources to be as competitive as possible on the pitch - that's our commitment,'' Hicks said.
"We had strong, positive cash flows last year. Our debts levels are at a very comfortable level and we are going to continue bringing it down.
"Our goal is to have less debt than any of the top clubs and that's a commitment we have made and will continue to make.''
Hicks, along with fellow American co-owner George Gillett Jr., reduced the club's debt to around 411 million dollars in July.
Manchester United, who beat Liverpool to the Premier League title last season by four points, have an estimated debt of almost three times that amount.
Manchester City's free-spending Abu Dhabi owner has spent more than 197 million dollars since May strengthening the team.
"It's not sustainable at City, they won't continue to invest like that as it doesn't make good economic sense,'' Hicks said.
"Hopefully they will make the improvements they need to make and then run it more like a business. The smart clubs operate for the long term and you have to look at who have had success for many years.''
Brand power
Liverpool announced a shirt sponsorship agreement on Monday with Standard Chartered and Hicks anticipates a new deal from next season with Carlsberg, who have been the club's primary sponsor since 1991.
"We are seeing for the first time the real power of the brand and the power of a well managed club,'' Hicks said.
"I feel very good about the entire club. The total sponsorship contracts should probably bring in 25, 26 million pounds of incremental revenue a year. It's a huge development for the club.''
Standard Chartered will bring in at least 35 million dollars (21 million pounds) each year from the 2010-11 season by replacing Carlsberg on the shirts.
Hicks expects the company to contribute even more than that as the bank acquires new business globally.
"It's not just the 21 million pounds that we will develop from the new sponsorship agreement with Standard Chartered because we will have an additional two or three million pounds for the Infinity part of the deal with Standard Chartered,'' Hicks said.
"We have an existing contract with Carlsberg until the end of the season. Between now and the end of the season we will finalise new arrangements where we will retain the Carlsberg special sponsorship packages and pour Carlsberg products in the stadium. They will be one of our key sponsors, just not on our shirts.''
Transfer window
Hicks expects manager Rafa Benitez to be contacting him and managing director Christian Purslow about using some of the revenue to buy players in the January transfer window.
"Knowing Rafa Benitez I suspect he's got his eye on part of it,'' Hicks said.
"As we build our revenues it gives ability to be more competitive on the pitch and, this is a very important one, but we think we have other opportunities in the future as well.''
Having already lost two games this campaign - the same number as in all of 2008-09 - the Reds are fifth in the standings, six points behind leaders Chelsea.
"Everybody involved with Liverpool wants to win the Premier League, it's been too many years and it's our goal"
Tom Hicks"Everybody involved with Liverpool wants to win the Premier League, it's been too many years and it's our goal,'' Hicks said.
"I've been in sport for 15 years and sometimes you have to do things to get the players' attention to wake up and really get focused.
"Maybe we have learned the lesson (from the losses), certainly the way we played on Saturday (beating Burnley 4-0) showed that we have. We have stability and the nucleus of the team.''
Uncertainty lingered over Anfield last season as Benitez's contract negotiations dragged on, but he committed himself to the club until 2014 and key players like Fernando Torres followed him by signing new deals.
"Everything is very stable. I think the management situation at the club has dramatically improved,'' Hicks said.
"There is a real sense of optimism.''

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